Here’s my story. I spent my whole life chasing other people’s definition of success all while ignoring my core passions of writing and helping people. As a result, I started multiple businesses, trying to earn a living without having clarity about what I offered.
Along the way, I learned about marketing, psychology, and continued to sharpen my writing and communication skills.
But because I was unclear on my own mission, I got poor results, tried to appeal to too broad a section of clients, and failed to generate enough cash flow. I tried blogging, content marketing, interviews, and Facebook ads thinking the “next thing” would be what I needed.
Fortunately, my personal development was impacted by life coaches, speakers, books and programs, bringing me from a deep depression to the success I enjoy tin many life areas today. When I finally got clarity in my career, things aligned, and I saw how everything is connected by story. It’s the story that most people struggle with–the story of their business identity and the story they tell both themselves and their potential clients about the value they offer.